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Work is more than a paycheck; it's the heart of humanity. Here, we spend our days shaping our world and futures. Where purpose thrives, societies flourish; where it lacks, divisions deepen. Embrace diversity, melt barriers, and chase a greater currency: meaningful work. Let's redefine the workplace and craft a purpose-driven society.
Workplaces are the source of affluence, influence, and dignity for humanity. This is where most of us spend most of our hours in the day - what we do, who we do it with, and how we do it has a direct impact. A healthy society can be brought to ruins without symbiotic harmony with workplace cultures and ethics. The toxic weight of non-purposeful work lives spills over to generations of societal toxicity.
However, the energizing elixir of purposeful work lives can similarly spill over in other aspects of our lives and the communities we spend most time with. Differences amongst cultures, socio-economic status, genders, ethnicities, and nationalities can be embraced as we better understand each other based on a single highly sought after currency that we value each other on - work! This is where polarizing invisible and visible walls of iron amongst communities can be melted down if the workplace represents not just what is possible, but what could be. By making the workplace a platform for building purposeful lives, we can enable a more purposeful global society.
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True leadership means redefining success and cultivating moral imagination: balance profits with purpose. Yet, many merely dress the part, pushing DEIB for appearances rather than authenticity. Let's move beyond rehearsed lines and find our unique 'why'. Authentic DEIB isn't just a risk-mitigator, it's the core of innovation and societal progress. Dive deeper, act genuinely, and watch success transform.
The right organizations and leaders understand that a culture of balancing financial, innovation, and social outcomes is an existential imperative. They realize that it all has to start at home, within their walls with their most critical resource - their talent. However, the status quo of work cultures can lead most to do good enough to look good. The work on diversity, equity, inclusion, and belonging has been mostly focused on the “D” or driven further to E,I, and B for selective groups that are good for PR. DEIB has been a risk mitigation factor in the overall equation that is focused on maximizing financial outcomes. The why for DEIB can be limited to PR and corporate comms wordsmithing, and the way it has been executed further hijacks the why. Almost every organization and leader says the same substance to avoid saying the “wrong thing”. Each organization and leader has their unique whys. Authentic DEIB optimizes for financial, innovation, and social outcomes - based on the right why for the organization and executed the right way to fulfill that why.
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Lead together through focus areas:
1. REAL MEASURES FOR REAL PURPOSE: clarity on the 'Why' and commitment to strategic real measures on the 'What', linking DEIB to your purpose focused business outcomes.
2. REAL MEASURES FOR REAL MEASURES: establishing qualitative and quantitative measures to assess if actions match outcomes, and where accountable course correction is required.
3. CULTURE FOR OUTCOMES: driving culture change for DEIB to drive business outcomes, through strategic foresight and actionable measurement of sentiments and behaviors
4. FUTURE PROOF: Embrace the future of work, championing AI-powered business models and flexibility-friendly work models to reimagine work and redefine success in a way that is profitable, equitable, and sustainable.
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THE ACTIVIST BUSINESS LEADER: You’re a business leader who recognizes that work can be a source of social good in addition to financial profit.
THE FUTURE-PROOF INVESTOR: You’re part of a board or an investor looking to change the way talent is managed for social good and business results.
THE PRODUCT BUILDER: You’re an entrepreneur or innovator building products focused on the talent domain.
THE INFLUENCER FOR CHANGE: You’re an HR professional, consultant, or thought leader looking for an insight-informed approach to transform the talent domain for social purpose.
Our Services
We enable the right organizations and leaders to authentically
drive diversity, equity, inclusion, and belonging the right way, for the right why, as an existential imperative.
“Shujaat has been an incredible, constructive thought partner in how me and my leadership team builds up our DEIB culture. His frameworks around equity in interaction, equity in process, and equity in outcome shape many of our conversations and initiatives”
CHERIE WONG - VICE PRESIDENT, PAYMENTS ENGINEERING @ PAYPAL
“We had the pleasure of meeting Shujaat when our team embarked on establishing a new Employee Resource Group (ERG) within our company. His expertise not only guided us in organizing our priorities but also empowered us to create a robust structure for our ERG. Shujaat also offered innovative ideas to ensure consistency in our efforts and provided practical strategies to measure the success of our initiatives.
Shujaat's commitment to fostering an inclusive workplace truly made a difference for our team. We are grateful for his support and highly recommend his services to anyone seeking to enhance their diversity and inclusion practices.”
MARIA SUASTI - TALENT ACQUISITION STRATEGIST & GLOBAL LEAD WEBELONG ERG @ NINTEX